I’ve just learnt from theRegister that the Times Newspaper in London, either knowingly or otherwise, has fallen victim to employing a link spammer to help their own website in the organic ranking within search engines. Allegedly, over 1000 links were posted on Social Networking sites causing uproar amongst the user fraternity. Of course, the outsourced SEO could have been mismanaged through either a rogue or inexperienced SEO employee, but nevertheless, still VERY embarrassing to all involved and just goes to show how decisions and protocols devised by Google et al have such a profound knock on effect/panic further down the food chain…
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(wb) Russ