The newest emergence and by far the hottest item in the directory industry right now is bid directories. The concept of bid directories is simple, bid the highest - rank the highest. But, as easy as it sounds, some of the major bid directories out there are a lot to swallow, at least financially.
By the numbers on first page top bids: Big Web Links - $3,000. Web Directory List - $1,050 Blaze Directory - $1,000 Web Directory Bid - $901 Dollar Linking - $763 CDHNow - $600
By the numbers on first page top bids:
Big Web Links - $3,000. Web Directory List - $1,050 Blaze Directory - $1,000 Web Directory Bid - $901 Dollar Linking - $763 CDHNow - $600
Many directory owners have been really put off from the high first page values and some don’t understand the underlying secret to the bid directories.
Bid with Moderation
There is no need to shell out $1,000 per link. If you think about it, that’s a bad decision in itself as you can be building more quality links in the meantime instead of investing heavily in 1 place. Do it in moderation and over time your rank will increase.
For example: Paying the initial $49.90 on Big Web Links gets you 5 payments of $50 away from the top links page. This could come over the next 5 months or you could choose to invest every 3 or so months, depending on your budget.
Bid for Placement within Categories
A lot of the fuss with bid directories is about being on the main page, with inevitably has the highest pagerank and traffic. However, site owners sometimes fail to realize there is more than the first page and that many of the inner pages carry equal value in terms of pagerank and link value.
For example:
The highest bid on category “W” at Web Directory Bid is $889. However, a link of almost equal value within the category pages for “W” costs ONLY $67 (Pagerank 6 link). That’s a savings $822 for getting a equal link on a PR6 page with traffic. Not bad eh?
The First Page Delivers
If you invest in the first page bids, your investment will return ten fold. The ideal spot on bid directories in inevitably the first bid, however, being #10 delivers too. It delivers the highest exposure, the highest link value (pagerank), as well as the highest traffic. Traffic? On a Directory? Fortunately Yes, the evolvement into bidding directories has allowed the industry to now focus on more than just a high valued link and deliver traffic to the site owners.
Some Estimated Traffic Numbers from Top Bid Directories: Big Web Links delivers over 8,500+ Uniques per day to the main page and inner categories. Web Directory List and CDHNow deliver over 5,000+ Uniques per day to the main page and inner categories. Web Directory Bid estimates it’s traffic to be in the thousands per day from search terms and to it’s individual categories.
Some Estimated Traffic Numbers from Top Bid Directories:
Big Web Links delivers over 8,500+ Uniques per day to the main page and inner categories. Web Directory List and CDHNow deliver over 5,000+ Uniques per day to the main page and inner categories. Web Directory Bid estimates it’s traffic to be in the thousands per day from search terms and to it’s individual categories.
The recent blog post over at Matt Cutt’s blog about reporting of paid links has turned webmasters on edge about the future of directories, especially bid directories. However, what they fail to realize is bid directories are essentially identical to regular directories, with the main difference in the sorting method. Also, in many cases, bid directories are more beneficial for website owners as they provide higher amounts of traffic if the sites are on the first page. Generally, regular directories do not feature websites on the main page and most users have to delve into categories to find sites.
Bid directories are a perfect fit for website promotion as they provide link value as well as traffic for your sites.
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Hi NLRmedia,
nice post with good tips too. I agree to most of the part especially on the Exposure and traffic for top 10 position
toby
nice post about bid directories! i do agree that people don’t really take category pages seriously! there is alot in bid directories, think beyond the first page!
@ Toby - The first page is a great place to get traffic, especially on the top bid directories.
@ uttoransen - I’m with you on that. I sit pretty on category pages without shelling out too much money.
Nice write up Nick Keep posting useful info
I totally agree with you and hope it will help many bidding directory owners. Great post Nick
Supporting New Directories. New directories are inexpensive and home page links can often be obtained for as little as $1.00. These links often last for months until the bid directory establishes some credibility. In the mean time you can take advantage of the initial promotional traffic and receive increased exposure for your site.
STRATEGY: Spread your budget over many low cost, home page links for the click through traffic — it is often cheaper than PPC campaigns.
@ rtchar - That’s a good strategy!
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Hey this is a great article. Just wanted to say thanks for posting it, I agree that a bidding directory is essentialy the same as a web directory only it has a new feature to it. Frontpage advertisement is definately always wanted, so if a bidding directory makes this task a little easier for web masters then why not do it?
Thanks again.
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(wb) Russ